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Legal document

Advertising and Listings

Listing rules on Gold Silver Global. Real photos, honest prices, truthful labels, authentic reviews and emails only with your permission.

Updated 2026-11-01

Current text. Versión 1 · en vigor desde el 14 de septiembre de 2026

Version 2, effective November 1, 2026

These rules apply to everything published to sell on Gold Silver Global (listings, photos, descriptions, ratings) and to GSG's commercial communications. Their purpose is simple, that what you see is exactly what you buy.

The controller is Gold Silver Global LLC, 8 The Green STE B, Dover, DE 19901, United States (“GSG”).

1. Rules for listings

Real photos of the piece

  • Photos must be of the specific piece you are selling, not of another identical one or of a catalog. A minimum of two (obverse and reverse, and the full label if it is in a certified capsule) and up to eight.
  • No retouching that changes the color, brightness or condition of the piece, no filters and no hiding of defects.
  • No watermarks with contact details, logos of other shops or promotional text.
  • For GSG Vault Full pieces, the photos are taken by GSG.

No contact details

There may be no phone numbers, emails, social media, external links, bank accounts or invitations to buy outside the website, whether in the photos, the description, or the questions or messages.

Honest prices

  • The advertised price is the real price of the piece.
  • A price reduction may be advertised only if the previous price was real. When a professional sells to EU consumers, the previous price shown is the lowest of the 30 days before the price reduction, under Directive 98/6/EC.
  • Bait pricing, listings of pieces that do not exist and any trick to appear cheaper are prohibited.
  • The price of a piece on GSG cannot be higher than the price the same seller asks on other websites, as the seller terms explain.

Truthful origin labels

  • Brand new. A new piece, sold only by a professional.
  • Pre-owned. A second-hand piece sold by a professional.
  • From a collector. A piece sold by a private seller from their collection.

The seller chooses the label that matches reality. Choosing another to look more attractive is a violation.

Accurate descriptions

  • The platform generates the title from the catalog. The free-text description cannot contradict it.
  • A numerical grade may appear only if it is given by the label of a recognized certification company.
  • Any alteration of the piece (cleaning, retouching, later coloring, repair) is disclosed.
  • You cannot suggest an official license that the piece does not have, or use third-party brands to attract searches.
  • You cannot promise returns or present a piece as a safe investment. No one can guarantee the future price of a metal or of a collectible piece.
  • The GSG Vault seal appears only on pieces that have passed through the GSG Vault strongroom. Imitating it is prohibited.

2. Sponsored content

Today Gold Silver Global does not sell advertising space or paid positions in the results. If sponsored content ever exists, it will comply with these rules.

  • It will be identified in each case as an advertisement, with a clear label.
  • It will state who pays for it and why you see it (the main parameters that decide that it is shown to you).
  • No profiling-based advertising will be shown to minors, nor advertising based on sensitive data such as health, religion, sexual orientation or political opinions.

The personalized carousels on the home page, such as “Recently viewed”, “Favorites” or “New for you”, are not advertising. They are based on what you have looked at on the website and you can stop seeing them by clearing your browsing history on the website.

3. Authentic reviews and ratings

  • Only someone who took part in a transaction can rate it, the buyer the seller and the seller the buyer, after a real purchase on Gold Silver Global.
  • The same pair of buyer and seller has a maximum number of ratings in a period, to avoid inflating them.
  • It is prohibited to buy, sell, exchange or invent ratings, to rate yourself with another account, to offer something in exchange for a positive rating or to pressure someone to remove a negative one.
  • Ratings may not contain advertising or contact details.
  • GSG does not delete negative ratings for being negative. It removes only those that breach these rules or the law.

4. Partnerships and influencers

If you collaborate with GSG and talk about Gold Silver Global on social media, blogs or videos (through an affiliate program, for pieces received or under any arrangement), you must clearly disclose that relationship in each post. The testimonials that GSG uses will be real and from people who have used the website.

5. Commercial communications by email

  • We send you commercial emails (new listings, offers, piece alerts) only if you have given your consent.
  • Each commercial email includes a link to unsubscribe in one click, without having to sign in. Before you unsubscribe, we offer you the option to receive fewer emails, but full unsubscription is always one click away.
  • Emails clearly state that they come from Gold Silver Global and their subject line does not mislead about the content.
  • Emails about your orders, payments, claims or your account are not advertising and you receive them as long as you have transactions or an account open.

6. Moderation and consequences

  • Listings are reviewed before they are published and may be removed afterward if a breach is detected.
  • Anyone can report a listing, a profile or a rating with the Report button. We will tell you what we decide.
  • If we remove content or limit an account, we explain the reasons and you can appeal through the internal complaint system.
  • Serious or repeated breaches may lead to suspension or closure of the account.

7. Regulations

European Union

  • Directive 2005/29/EC on unfair commercial practices, which prohibits misleading advertising, covert advertising and fake reviews.
  • Regulation (EU) 2022/2065 (DSA), on the transparency of advertising and recommender systems on platforms and the prohibition of profiling-based advertising aimed at minors or based on sensitive data.
  • Directive 98/6/EC on price indication and the announcement of price reductions.
  • Directive 2002/58/EC (ePrivacy) and Regulation (EU) 2016/679 (GDPR), on commercial communications by email.

United States

  • Section 5 of the FTC Act and the Guides Concerning the Use of Endorsements and Testimonials in Advertising (FTC Endorsement Guides, 16 C.F.R. Part 255).
  • The FTC rule on consumer reviews and testimonials (16 C.F.R. Part 465).
  • CAN-SPAM Act, on commercial emails.

8. Contact

For any question about these rules, use the Contact form with the topic Legal.

This document is published in several languages. If versions differ, this English version prevails.

Last updated, October 2, 2026

This document exists in several languages. In case of discrepancy between versions, the English version prevails.