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Legal document

Advertising Policy

Advertising rules under Directive 2005/29/EC, Spanish General Advertising Law, the DSA, the FTC Endorsement Guides and the CAN-SPAM Act.

Updated: 2026-06-01

⚠️ Informational template. This document is a preliminary version pending review by counsel in each applicable jurisdiction (US + EU/Spain). It does not constitute binding legal advice.

Data controller and service operator:

1. Legal framework

  • Directive 2005/29/EC — unfair commercial practices.
  • Law 34/1988 General Advertising and Law 3/1991 Unfair Competition (Spain).
  • RDL 1/2007 (LGDCU) — Spain.
  • DSA arts. 26-28 — online advertising transparency.
  • FTC Act § 5 and FTC Endorsement Guides (16 C.F.R. § 255).
  • CAN-SPAM Act (15 U.S.C. § 7701 et seq.) — commercial emails.
  • Lanham Act — US deceptive advertising.

2. Types of advertising

  • Internal banners — promotions inside the marketplace.
  • Multi-year sponsorships — premium agreements with permanent placement on /sponsors and the footer strip.

3. Content rules

  • No advertising of items on the prohibited list.
  • No deceptive ads or guaranteed-return claims (gold/silver as investment — Directive 2005/29/EC and the FTC consider unqualified claims deceptive).
  • No hidden advertising — all commercial communications are clearly identified per DSA art. 26.
  • No direct competitor services without agreement.

4. Endorsements and testimonials

Under the FTC Endorsement Guides and EU unfair-practices rules:

  • Testimonials must be truthful and representative.
  • Material connections with sponsors are disclosed.
  • Influencers promoting GSG identify the content as advertising.

5. DSA transparency

Per DSA art. 26, each ad shows:

  • "Ad" / "Sponsored" label.
  • Advertiser identity.
  • Main targeting parameters.

Per art. 28, we do not target minors or use sensitive categories (ethnicity, religion, political opinion, health, sexual orientation, etc.).

6. Email marketing

For users in the EU

GDPR + ePrivacy apply — commercial emails only with prior opt-in, with clear opt-out in each message.

For users in the United States

CAN-SPAM Act applies — functional opt-out, clear sender identification, no deceptive "From" lines.

7. Permitted targeting

  • Language, country, product category.
  • Never sensitive data (gender, religion, sexual orientation, etc.).
  • Never minors.

8. Metrics

Impressions and clicks logged with user anonymization. The advertiser receives statistical aggregates only, never identifiable personal data.

9. Liability

GSG moderates ads before publication. Advertisers are responsible for the truthfulness of their content and for complying with advertising rules in the countries where the ad is shown.

10. Contact

op@goldsilverglobal.net and legal@goldsilverglobal.net. Last updated: 2026-06-01.